eBay Seller Search: How to Find and Browse Any Seller
Updated 3/18/2026
The Fastest Way to Search by Seller
To find a specific seller's listings on eBay, use the advanced search form. Click 'Advanced' next to the search bar, scroll to 'Seller,' and enter their username. You'll see all their active listings instantly. For even faster access, type ebay.com/str/[username] directly in your browser to visit their store. Both methods work on desktop and mobile.
Finding Top Sellers in Luxury Categories
If you don't know specific seller names, the best way to find top sellers is to search for items in your category of interest and note which sellers appear most often with high feedback scores. For luxury watches, search 'Rolex' or 'Omega' in category 31387 (Wristwatches) and sort by 'Best Match' or 'Ending Soonest.' The sellers who consistently appear with 99%+ feedback and large inventories are the established dealers. Many also have 'Top Rated Seller' badges, which require maintaining high customer satisfaction standards.
Seller Search on Mobile
On the eBay mobile app, seller search is less obvious. From any listing, tap the seller's name to go to their profile, then tap 'See other items' to view their inventory. To use advanced search on mobile, open eBay in your mobile browser (not the app) and navigate to the advanced search URL. The full desktop advanced search experience works in mobile browsers with responsive layout.
Checking a Seller's Track Record
Before buying from any seller, click their username to see their detailed feedback profile. Key things to check: total positive feedback percentage, number of items sold in the past 12 months, detailed seller ratings (item description accuracy, communication, shipping speed), and any negative reviews from the past 6 months. For high-value purchases like luxury watches, also check whether the seller offers returns and whether they've sold similar items before. A seller with 5,000 positive reviews but no watch sales is less reliable for a $15,000 Rolex than a seller with 500 reviews who specializes in watches.
Check total feedback percentage (99%+ is ideal)
Review items sold in last 12 months for volume
Read detailed seller ratings across all categories
Look at recent negative reviews for recurring issues
Verify they've sold similar luxury items before
Frequently Asked Questions
How do I find a seller on eBay by name?
Use eBay Advanced Search (click 'Advanced' next to the search bar) and enter the seller's username in the 'Seller' section. You can also visit their store directly at ebay.com/str/[username].
Can I get notifications when a seller lists new items?
Yes. Visit the seller's profile or store page and click 'Save this seller.' eBay will send you notifications when they list new items, which is especially useful for tracking luxury watch dealers who frequently add inventory.
What makes a good eBay seller for luxury items?
Look for 99%+ feedback, specialization in luxury goods, 200+ transactions, 2+ years on eBay, and a return policy of 14-30 days. Top Rated Seller status is a plus. Avoid sellers with recurring complaints about authenticity or item condition.
Search any term, then drill down through eBay's full 20,000+ node category tree and use category-specific filters to narrow results — something eBay's own search can't do. Or browse categories directly without a search term to discover what's available. Find niche items in just a few clicks.