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Hermes Birkin Prices in 2025 and 2026
Updated 2/17/2026
2025 Retail Price Increases
Hermes raised Birkin retail prices by approximately 4% in January 2025. The Birkin 30 in Togo moved from roughly $10,900 to $11,400 in the US. The Birkin 25 crossed $10,000 for the first time at approximately $10,400. Over the past five years, the retail price of a Birkin 30 has risen from approximately $9,000 to $11,400 — a 27% cumulative increase. Hermes does not announce price increases in advance, and adjustments vary by region and leather type.
Secondary Market Trends
The premium gap between retail and secondary has compressed slightly for the 30 and 35 (from 50-60% premiums in 2022 to 30-50% in 2025), partly because Hermes modestly increased production and partly because pandemic-era luxury spending normalized. The Birkin 25 maintained its premium better than any other size. Exotic leathers have seen stable or increasing premiums as Hermes tightened exotic skin supply. Overall, Birkin prices on the secondary market rose approximately 5-8% in 2024 and are trending similarly in 2025.
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eBay Authentication and Market Impact
eBay's Authenticity Guarantee program, which covers handbags over $500, has expanded the buyer pool for pre-owned Birkins significantly. More buyers feel confident purchasing a $15,000 bag when they know it will be independently verified before delivery. This expanded confidence has supported prices: more buyers competing means less room for bargains, but it also means the market is more liquid — bags sell faster and at more predictable prices than before the program existed.
Price Forecast
The structural factors supporting Birkin values remain intact. Hermes has stated they will not meaningfully increase production. Retail prices will continue rising 3-5% annually. The global wealthy population is growing, particularly in Asia. Birkins have established themselves as a cultural phenomenon that transcends fashion cycles. The biggest risk to Birkin values would be a fundamental change in Hermes distribution (like selling online at retail), which the company has shown zero interest in pursuing. Expect 5-8% annual appreciation on classic configurations.
Frequently Asked Questions
How much did Birkin prices increase in 2025?
Hermes implemented approximately a 4% across-the-board increase in January 2025. The Birkin 30 in Togo moved to roughly $11,400 in the US. Exotic leathers saw slightly larger increases of 5-7%.
Is 2025-2026 a good time to buy a Birkin?
If you find the configuration you want at a price you can afford, yes. Waiting rarely results in lower prices. The Birkin 35 remains the best value entry point.
Will Birkin prices keep going up?
All indicators point to continued appreciation: Hermes keeps raising retail prices, production remains constrained, and global demand is growing. Short-term dips are possible during economic downturns, but the long-term trend has been remarkably consistent for over a decade.