TAG Heuer Watches: Complete Price Guide & Buyer's Guide

Founded in 1860 and now part of the LVMH luxury group, TAG Heuer has been synonymous with motorsport chronographs for over 160 years. From Steve McQueen's Monaco at Le Mans to Ayrton Senna's Formula 1 partnership, TAG Heuer defines the intersection of Swiss watchmaking and racing heritage. The in-house Heuer 02 chronograph movement delivers genuine manufacture quality at competitive prices. Pre-owned TAG Heuer watches on eBay range from $600 for Formula 1 models to $6,000+ for the iconic Monaco.

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TAG Heuer Prices by Model \u2014 What They Actually Sell For

Real eBay transaction prices for current-production TAG Heuer references. Prices reflect pre-owned condition with box and/or papers where typical.

Model	Reference	eBay Price Range	Notes
Carrera Chronograph (Heuer 02)	CBN2A1/CBS2210	$2,500 – $4,500	In-house movement, 80hr reserve
Carrera Day-Date	WAR201/WBN2012	$1,500 – $2,500	Elegant 3-hand with day/date
Monaco	CBL2111/CBL2113	$3,500 – $6,000	Steve McQueen icon, square case
Aquaracer Professional 300	WBP201/WBP2010	$1,200 – $2,000	300m diver, ceramic bezel
Formula 1 Chronograph	CAZ101/CAZ2012	$600 – $1,200	Affordable entry, quartz or auto
Autavia	WBE5114/WBE5116	$2,000 – $3,500	Heritage reissue, COSC certified
Link	WBC211/WBC2110	$1,000 – $2,000	S-link bracelet, versatile sport

Prices updated February 2026. Actual values depend on condition, papers, box, bracelet, and service history.

Why TAG Heuer? Racing Heritage Since 1860

TAG Heuer's history is inseparable from motorsport. In 1916, Heuer patented the Micrograph \u2014 the first stopwatch accurate to 1/100th of a second. The Carrera, launched in 1963, was named after the deadly Carrera Panamericana road race. The Monaco, introduced in 1969, was the world's first automatic chronograph \u2014 and became an icon when Steve McQueen wore it in the film Le Mans. Today, TAG Heuer remains the official timekeeper of Formula 1.

The in-house Heuer 02 movement, introduced in 2019, transformed TAG Heuer's value proposition. An 80-hour power reserve chronograph movement manufactured in-house puts TAG Heuer in rare company at its price point. The Carrera Heuer 02 Chronograph at $2,500\u2013$4,500 pre-owned competes directly with chronographs from Omega and Breitling that cost significantly more.

For eBay buyers, TAG Heuer offers genuine Swiss chronograph heritage at aggressive secondary-market prices. The Formula 1 line provides a legitimate TAG Heuer experience under $1,000, while the Monaco and Carrera deliver collector-grade pieces at $3,000\u2013$6,000 \u2014 well below their retail prices.

Explore TAG Heuer Collections

Carrera CollectionComing soon

Motorsport chronographs inspired by the Carrera Panamericana.

Monaco CollectionComing soon

The iconic square chronograph made famous by Steve McQueen.

Aquaracer CollectionComing soon

Professional dive watches with 300m water resistance.

Formula 1 CollectionComing soon

Entry-level TAG Heuer with motorsport DNA.

How to Authenticate a TAG Heuer Watch

TAG Heuer counterfeits are common due to the brand's popularity and accessible price point. Here are the key checks for verifying authenticity.

1Check the TAG Heuer shield logo on the dial and crown — genuine pieces have crisp, detailed engraving with clean lines
2Verify the caseback: serial number, reference number, and water resistance rating should be laser-engraved (not printed) on modern models
3Examine the movement through display casebacks — the Heuer 02 should show "HEUER 02" on the rotor, ETA-based calibers will show modified ETA markings
4The cyclops lens (where present) should magnify the date 2.5x and be perfectly centered over the date window
5Bracelet quality: TAG Heuer uses polished/brushed 316L steel with solid end links and a signed deployment clasp

See Our Rolex Authentication Guide for Reference

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Frequently Asked Questions

Is TAG Heuer a luxury watch brand?

TAG Heuer sits in the upper mid-range to entry luxury tier of the watch market. Part of the LVMH group (alongside Hublot and Zenith), TAG Heuer produces Swiss-made watches with both in-house and modified ETA movements. While not in the same tier as Rolex or Omega in terms of prestige, TAG Heuer’s heritage in motorsport chronographs — particularly the Carrera and Monaco — gives it significant cultural cachet. The brand offers genuine Swiss luxury at more accessible price points.

How much does a TAG Heuer watch cost?

TAG Heuer watches range widely on eBay. The Formula 1 quartz chronograph starts at $600–$1,200. The Aquaracer Professional 300 sells for $1,200–$2,000. The Carrera chronograph commands $2,500–$4,500 depending on the movement (Heuer 02 in-house vs older Calibre 16). The iconic Monaco sits at $3,500–$6,000. The Link and Autavia round out the range at $1,000–$3,500.

How does TAG Heuer compare to Omega?

Omega sits one tier above TAG Heuer in both price and prestige. Omega’s Master Chronometer certification, co-axial escapement technology, and stronger resale value give it an edge for collectors. However, TAG Heuer offers genuine Swiss chronograph heritage at lower prices — a Carrera Heuer 02 chronograph ($2,500–$4,500) significantly undercuts an Omega Speedmaster ($4,500–$6,500). For pure motorsport heritage and value, TAG Heuer is hard to beat.

What is the best TAG Heuer watch?

The “best” TAG Heuer depends on your use case. For daily wear: the Aquaracer Professional 300 offers 300m water resistance and versatile styling. For chronograph enthusiasts: the Carrera Heuer 02 with its in-house movement is the best value. For collectors: the Monaco remains the most iconic TAG Heuer thanks to Steve McQueen. For budget-conscious buyers: the Formula 1 chronograph delivers the TAG Heuer experience under $1,000 pre-owned.

Does TAG Heuer hold its value?

TAG Heuer watches typically retain 40–60% of retail value on the secondary market, which is average for the price tier. The Monaco and limited-edition Carrera models hold value best, sometimes appreciating. The Formula 1 and Link lines depreciate more significantly. For eBay buyers, this depreciation is actually an advantage — you can find nearly-new TAG Heuer chronographs at substantial discounts. Buy for enjoyment rather than investment.

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